
Yorkshire Pedalthon, Thursday 8 September
Business sponsors confirmed for charity bike ride
International law firm DWF, property consultancy Carter Jonas and Absolute Commercial Interiors are to sponsor this year’s Yorkshire Pedalthon to raise funds for the Yorkshire Air Ambulance.
Being staged on Thursday 8 September, the event is the largest charity bike ride for the business community in Yorkshire and is being held in partnership with the Institute of Directors (IoD) Yorkshire and North East.
Now in its seventh year, the Yorkshire Pedalthon has already attracted more than 250 riders from businesses across the region. To date the ride has raised more than £80,000 for regional charities.
Cyclists can choose from two routes of 38-miles or 67-miles through the stunning countryside of the Yorkshire Dales.
DWF has a team of 18 – staff, clients and contacts – taking part in the Pedalthon. Jim Speed, head of Leeds real estate, said: “DWF is very proud to be sponsoring the welcome return of the Pedalthon and helping support Yorkshire Air Ambulance. The Pedalthon is a superbly enjoyable cycling event showcasing the magnificence of the Yorkshire countryside.”
This year’s Pedalthon starts and ends at Masham. There will also be food stations along the route which will champion Yorkshire produce. Yorkshire Tea, the Wensleydale Creamery, Toppings Pies, Bothams, Yorkshire Flapjack and Haribos are just some of the Yorkshire producers helping to power the pedals of the riders.
Richard Best, CEO of Iconic Cycling Events, commented: “We are delighted to have the support of Carter Jonas, DWF and Absolute Commercial Interiors. Their support, along with that of our food supporters and the participating cyclists is vital in ensuring we raise as much money as possible for the Yorkshire Air Ambulance which provides such an essential service for the Yorkshire Dales and beyond.”
Entry is open to both individuals and corporate teams and costs £60 per rider, £360 per team of 6, £480 per team of 8 or £600 per team of 10.
For more information and to register visit the Yorkshire Pedalthon website.

Providing event support for the Queen’s bankers as they celebrate 330 years of wealth management.
The Coutts Baton Relay // Aberdeen to London via 18 offices
The Coutts Baton Relay completed yesterday, Wednesday 20th July, having been on the road (and sea) for over 5 weeks. 100 walkers arrived at the Strand at around 3.30pm, having walked the final 27km leg from Orpington to meet the team who had completed the 8km Bridges walk. The celebrations were led by none-other than Chris Akabusi (a guy who knows a thing or two about carrying a baton) and Lord William Waldegrave - now there’s a double act I wish I was there to see.
The baton set off from the Robert the Bruce statue on Broad Street, Aberdeen on the 13th June carried by four cyclists and has made its way South travelling 2,801 kms over 38 relay legs of road cycling, walking, running, sailing and mountain biking, stopping at 18 Coutts offices.
A total of 506 participants have taken part: employees, clients and friends of Coutts Bank. Some of whom have walked or cycled further than they ever have before. On one of the more challenging legs, a group of 8 mountain bike riders completed 102 miles of the South Downs Way over 2 days with 12,000 feet of climbing.
All the while they were raising money for Future Frontiers, a charity that provides disadvantaged young people with the guidance, networks and opportunities they need to realise their potential. The latest update we received from Coutts was that circa £200,000 had been raised for the charity.
Throughout the baton’s journey Iconic Cycling Events were ever-present, either in the support vehicle, or riding alongside. Providing nourishment, refreshments, along with friendly support and capturing pictures to document the journey along the way. It was an honour to be asked to support this fantastic project and a pleasure to meet so many of the participants.
If your company is looking at organising a similar office to office baton relay to mark a significant milestone in companies history please get in touch with us by emailing info@iconiccyclingevents.