Our ICE partners support all of our events throughout the year. Being a partner gives you and your products exposure to nearly 400,000 riders through our own database and sponsors and stakeholders contacts including British Cycling, Cyclescheme and Sustrans. It also gives you the opportunity to meet other partners, sponsors and stakeholders at our events and through our sponsor’s forum.
Our sponsors support individual events during the year and are usually local businesses. All of the opportunities outlined below can be taken on by sponsors or partners.
We have around 1,900 likes across our three facebook pages and over 2,000 followers on twitter with many posts shared, liked or retweeted, thus increasing their reach. There are 27,000 visits to our website per annum and over 3,000 riders at our events last year. Our riders range from children to pensioners and over 20% are female. The majority of entrants are local to the ride location but we have participants from all over the UK and a small number of riders from abroad.
Unlike many other sportives we believe in encouraging people of all ages and abilities to get out on their bike so have a meticulously planned short route at each of our events. The short ride is around 25 miles and is a more relaxed affair with people taking more time over their feed station break and having plenty of opportunities to make friends. The longer rides take in fantastic scenery which makes them great days out for more experienced cyclists. All of our routes can be sponsored.
We work hard to source products from local suppliers for our feed stations and to ensure that they benefit as fully as possible from their association with ICE. If you have a product that you would like to showcase at our events or would like to sponsor our feed stations or post ride food, please get in touch.
The event marquee is the focal point of our venues with rider registration and post event festivities taking place there. A marquee sponsor can brand the marquee and showcase their products and services to all of our riders.
Many of the additional features at our events can be sponsored to increase exposure for your business to our audience. These opportunities include, but are not limited to, timing, medals and the broom wagon. This means your company will have its logo printed on the medal ribbon, have your name announced over the PA or have your logo printed on the broom wagon van. There are also other features including feed stations, mechanical support and the start funnel that can be sponsored.
Join us as a Partner!
We are always looking for people and companies to join us as partners. If you are interested in any of the opportunities outlined above, please do get in touch with the office by emailing firstname.lastname@example.org or ringing 0845 3880037 where a member of the team will be happy to help and give you more details if required.
We have had partners from a range of business and background. Our 2015 partners and supporters were: